Evan. Sage. Ashley and Oscar. Williamsburg, Brooklyn. October 2014.
Such a Haute Brooklyn family we have here!! Well, we all can agree, if they’re wearing fanny packs in Williamsburg, the comeback is real and hip. After writing my article on the pros of the fanny pack, published in The Huffington Post Comedy section, http://www.huffingtonpost.com/mara-menachem/i-love-fanny-packs-and-im_b_5791738.html (not sure why they thought it was funny, fanny packs are no joking matter), I received several lovely correspondence from people who agreed with my highly complicated break down of this throw back accessory. One of the fans of my piece is Michael, the owner of Jaunt. Jaunt creates stylish and functional fanny packs, locally in Brooklyn.
Michael explains his company, “Jaunt is a New York City fashion company that makes beautifully crafted fanny packs. Contrary to the traditional big and bulky fanny packs, Jaunt packs are slim, sleek, and meticulously designed with purposed pockets for only the bare essentials needed for adventures. The minimalist design of the Jaunt pack is meant to help “jaunters” be less bogged down with what what they are carrying so they can connect more with the moments at hand. “Walk Slow, Dance Fast” is the mantra, or soul, of the company”.
It seems to me that Jaunt is a trail blazer or shall I say fanny blazer – in bringing back this amazing accessory, without the poking fun – ya see Jaunt is, along with many in the fashion industry – making fanny packs not only cool and hip, but affordable!! Check out Jaunt’s website, where a video shares Jaunt’s story – and you can see stylin’ music festival attendees sporting their fanny packs. http://jauntshop.com
Fashion Notes: Dad: Fanny Pack: Pacha style Jaunt Pack, Shirt: Brooklyn Industries
Sage: Fanny Pack: Caro style Jaunt Pack, Pants: Leighton Alexander
Ashley: Hat: Vintage from 10 ft. Single by Stella Dallas, Baby Wrap: Gerisol, Leggings: L.A.M.B., Oscar: nununu outfit
Here are some photos from Jaunt’s website, wearing their stylish fanny packs at a music festival, including Michael, Jaunt’s owner: